Move to the top of the search engines look for webpages, increase your exposure, targeted visitors your site--with these guarantees, it is clear and understandable why many companies are influenced to acquire of the services of an online look for motor marketing organization that use marketing techniques search engines like Google and Yahoo! consider unlawful.
Known as Dark Hat Search Engine Optimization, these methods include adding invisible text messages, creating entry webpages such as Google described them some searched engines from created pages, key word filling. This by putting unwanted much (keywords and words and phrases), using popular but unrelated keywords and words and playing link plants.
In spite of the possible profits they can provide you, however, Dark Hat Search Engine Optimization should be prevented like an affect.
First of all, the search engines could drop your positions so low that even the most persistent of visitors would have difficulties finding your website. And a reduced position, as any business whose website has been punished can tell you, is never a great thing. Kinder start, a being a parent website for example, experienced a 70% loss of visitors and 80% income reduce after Google punished the website in April 2005 for supposedly using Dark Hat Search Engine Optimization methods.
And if you think getting your rankings reduced is totally wrong, then read this: in some cases, the search engines even ban websites and remove them from their catalog list--this means that, unless you're able to efficiently appeal your situation, your website will never appear on search engines look for page ever again. One example is the situation of RICOH Malaysia. The In German website of the Japanese people office-products producer was "de-listed" by Google after the online look for motor found the website using junk methods to enhance its positions (the website has been re-listed after the organization apologized and its website owner made the variations Google demanded).
If you're really unfortunate, aside from getting your website eliminated from the record, you might also suffer from the same uncomfortable destiny of BMW.de. While the prohibiting of web websites are never really declared (even to the organization that operates it), Google professional Scott Cutts declared on his blog the removal of BMW.de's website from the look for engine's catalog and even specific the offenses the website dedicated.
According to Mr. Cutts, the website was prohibited because it used for pages that are at the entrance. During website improvinghe had written, that it is the separation of our website owner quality references, specifically the most crucial of 'Don't mislead your customers or present different material to search engines than you display to users'."
To avoid getting punished or prohibited, hire a reliable seo agency and ensure that only white-hat SEO techniques will be used. Remember, as great as the guarantee of improved position may sound, the charges the search engines could encourage upon your website once you've been found to be employing the greedy methods are even greater.